THE CHALLENGE

Give viewers a sense of the series’ tone, themes, and subject matter.

MY STRATEGY

The second of 3 teasers.  I expanded on the message from the first teaser with more text, to give the viewer a bit more context about the show’s themes while showing them a puzzling and disconnected mixture of scenes.  The campaign won a silver Telly award.

CREDITS

Producer/Editor: Gary Nardino // Creative Director: Kelly Beck // Sound Mix: Julie Morgan