THE CHALLENGE

Give viewers a sense of the series’ tone, themes, and subject matter.

MY STRATEGY

The third and final teaser for this series.  I used the type of up-beat music viewers are used to hearing in an Apple commercial to create an interesting contrast with the visuals and subject matter.  The campaign won a silver Telly award.

CREDITS

Producer/Editor: Gary Nardino // Creative Director: Kelly Beck // Sound Mix: Julie Morgan