Weeds S1 Teaser

THE CHALLENGE

Re-introduce the old Showtime series to viewers of DIRECTV’s Audience Network in a fresh way.

MY STRATEGY

I found a good Kendrick Lamar sound-a-like song and used it to contrast with the suburban soccer-mom imagery, giving viewers a good idea of the series’ subject matter and sense of humor.

CREDITS

Producer/Editor: Gary Nardino // Creative Director: Kelly Beck // Sound Mix: Julie Morgan

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Weeds S1 Trailer